Objective Platform

Objective Platform tracks and optimizes your multi-channel media investments. Completely independent from media buying, the platform provides clear insights and budget plan recommendations to increase your ROI across all online, offline, etail and retail channels.

Objective Platform
Automated data collection

Automated data collection

We connect to all your data sources and automatically import data on a daily basis. Our data quality layer ensures clean, high-quality data is always available in one place for daily analyses.

Attribution Modelling

Attribution Modelling

Unified attribution modelling to plot complete customer journeys and to determine how well every single on- and offline media channel and campaign drives your business objectives.

Actionable Insights

Actionable Insights

Clear reporting and insights in one place so you know when, where and how to adjust campaigns and spend for optimal results.

Prediction & Optimization

Prediction & Optimization

Use our optimization tool to plan your upcoming marketing activities. Efficiently allocate your media budget across channels and campaigns and eliminate wasted spend.

Data Science and Consulting

Data Science and Consulting

Your dedicated data science team makes sure you maximize the use of Objective Platform and stays with you to help you answer your business questions, carry out one-time and deep-dive analyses and support you in reaching your objectives.