Objective Platform
Objective Platform tracks and optimizes your multi-channel media investments. Completely independent from media buying, the platform provides clear insights and budget plan recommendations to increase your ROI across all online, offline, etail and retail channels.
Automated data collection
We connect to all your data sources and automatically import data on a daily basis. Our data quality layer ensures clean, high-quality data is always available in one place for daily analyses.
Marketing Measurement
Unified marketing measurement to determine how traditional and digital media channels or campaigns drive your branding and performance objectives.
Actionable Insights
Clear reporting and insights in one place so you know when, where and how to adjust campaigns and spend for optimal results.
Prediction & Optimization
Use our optimization tool to plan your upcoming marketing activities. Efficiently allocate your media budget across channels and campaigns and eliminate wasted spend.
Data Science
Your dedicated data science team makes sure you maximize the use of Objective Platform to answer your business questions, carry out one-time and deep-dive analyses and support you in reaching your objectives.