Unify traditional & digital media
Single source of truth for insights and optimization across every single media channel
Data science & consulting
We go beyond software; our data scientists know the business and help you grow
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How Objective Platform improves your marketing
Track and evaluate media performance
Isolate the effect of individual media channels with our unified attribution models. Get an overview of past and current performance of all your KPIs such as conversions, revenue, media spend, ROI and CPO
Check campaign and channel performance
Keep track of when campaigns take place, as well as how effective and efficient they are across media and sales channels. Extract clear learnings for your next campaign
Deepdive into KPIs, channels and campaigns
Compare and contrast, for example, the attribution value of TV and Facebook. Track complete customer journeys from beginning to end.
Predict KPIs and optimize across channels, campaigns and sub-campaigns
Our optimization tool tells you exactly what each additional euro of media investment delivers and how you can split your budget across channels and campaigns for optimal results.